Student Categories

ADCE Student
Advertising

01: Advertising

Creative visualization and realization that expresses craft in visual communication or artistry in writing of advertisements, executed through any medium, including: TV/film, online video, motion, direct, press, poster, or any printed or digital promotional materials (posters, signage, displays, billboards).
ADCE Student
Architecture / Interior / Environmental Design

02: Architecture / Interior / Environmental Design

Spatial design involving interaction with the consumer that uses 3D tools, volumetric constructions, digital technologies and other means of visual communication (exhibitions, spatial installations, store redesign, in-store communication, residential interiors, VR projects).
ADCE Student
Artificial Intelligence

03: Artificial Intelligence

A final product or project that was produced through the use of AI. The final product will be judged.
ADCE Student
Brand / Communication Design

04: Brand / Communication Design

Visual expression of a company/brand, corporate entire identity sets, both brand new and rebranded.
ADCE Student
Experiential Design

05: Experiential Design

Indoor and outdoor installations using interactive technology, including design of retail and exhibition spaces, advertising, trade stands, and digital and physical POS materials, etc.
ADCE Student
Gaming

06: Gaming

Craftsmanship for a video game in: - Animation of objects and characters - Design and interaction of all visual elements - Character design (character concept, style and digital artwork) - Creation of the script, plot, or broader themes of the content - Design of the user experience or user interface. - Placement of a brand within a video game.
ADCE Student
Illustration

07: Illustration

Illustrations used in design projects.
ADCE Student
Interactive

08: Interactive

Creative use of tools in an advertising campaign on digital platforms, as well as the use of non-standard media, banner, apps and Internet advertising.
ADCE Student
Motion / Film Craft

09: Motion / Film Craft

The use of 3D videography, computer generated imagery (CGI), various types of 2D and 3D animation, as well as a mastery of visual effects.
ADCE Student
Packaging Design

10: Packaging Design

A single (1) or series (2-10) highlighting craft in the design or concepting of a package.
ADCE Student
Photography

11: Photography

A single (1) or series (2-10) highlighting craft in photography.
ADCE Student
Product / Fashion Design

12: Product / Fashion Design

A single (1) or series (2-10) highlighting craft in the design or concepting of a product, (including conceptual designs) and skill shown in the design of a wearable or fashion item.
ADCE Student
Publication Design

13: Publication Design

Multipage printed publications (books, magazines, corporate publications, catalogues, etc).
ADCE Student
Typography

14: Typography

Creation of a new font or font family.



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Art Directors Club of Europe

Disseny Hub Barcelona Building
Pl. de les Glòries 37-38
08018 Barcelona
Spain